Wednesday, May 22, 2013


There is no middle ground with Kanye West. Very rarely do you hear people say "He's okay" Most feelings about Mr West are geared toward the extreme, its either "Kanye West is a talentless douchebag" or "Kanye West is the greatest musician/rapper of our generation." Bold claims? Maybe, but it all depends on who you ask and through what lens you choose to view americas human exclamation point...the guy they call "Yeezus".

Its that time of the year again, its Yeezy season. Love him or hate him he sure does know how to push the right/wrong buttons. They say one cannot know how far they can go unless they are willing to go overboard, Kanye West's career is a true example of that. Kanye has pushed buttons that had not his skill level and music prowess be so high he would be banned from the face of the planet. There are those who hate him and say vicious things but what you can't call him is "talentless".

Mr.West by all accounts and by leaps and bounds is the most interesting, avant garde, and polarizing figure in hip hop and the cheif "button pusher" in all of music. Kanye being Kanye was on full display this past week when he debuted the campaign for his new album entitled "Yeezus" a very clever play on words using his nickname Yeezy and the christian savior Jesus Christ. Some may see this as blasphemous, or see it as creative expression. Either way from the looks of the new songs "New Slaves" and "Black Skinhead" (debuted on Saturday Night Live and guerrilla style on buildings from a projector) the new Yeezus album is going to be some kind of incredible that we dont see in hip hop very often these days.

Music should be about pushing the envelope and provoking emotion, somewhere along the way the music has become predictable and cheesy. When someone is willing to go to the lengths that Kanye does to get his point across then we all should pause and give it a listen. June 18th's "Yeezus" album drop will be a moment in hip hop history most fans wouldn't dare miss.





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